Data Analytics in Marketing Research: Transforming Insights into Strategy

Fri, 25 Apr 2025 07:07:25 +0000

In today’s digital economy, data is the backbone of every successful marketing strategy. With the explosion of data sources and analytics tools, marketing research has evolved beyond traditional surveys and focus groups. Data analytics in marketing research is now essential for gaining accurate insights, predicting customer behavior, and staying competitive in the global market research industry.